Amazon – Don’t be Evil !
I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon.…
I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon.…
What do we mean by ‘Competitor Pricing Strategy’? A competitor pricing strategy considers the prices your competitors are charging for the same or similar products.…
Retailers are challenged by many external competing forces Price comparison, shopper convenience, product availability are all competing forces at play in the minds of both shoppers…
Do you search the store and then buy on-line? Over the weekend I went high street shopping. It’s not my favourite pastime but I was…
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Change – why? Everything is rosy! You’re a successful retail business, you’ve got the number one market slot. Sales are good and you believe you…
Why Do You Need A Successful Google Shopping Strategy Having a good Google Shopping strategy is crucial for businesses because it helps them to reach…
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price…
Amazon prices are perceived as competitive but consumers still price compare across other retailers. CPC Strategy surveyed 1500 men and women in the U.S. about…
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet…