Is online price tracking now the competitive norm ?
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet…
Does price competitiveness drive loyalty?
The buying triangle – Price, Availability and Convenience Retailers and Brands invest heavily in customer loyalty. It serves them well as loyal customers tend to…
Does retail need a real transformation?
Retail Transformation Can the majority of retail businesses survive without a radical retail transformation? Big powerful players like Amazon are changing the industry. Can it…
The implications of the shift to digital channels
A recent PricewaterhouseCoopers economic report suggests the gradual shift in demand from traditional high street to digital channels has had a number of important implications…
Do you plan to review your 2016 pricing strategies?
Now that the year is almost over and the last minute rushes are underway, will you set time aside to review your pricing strategies over…
Seasonal Price Strategy – what is yours this Christmas ?
Do you have a seasonal price strategy for Christmas? There were some interesting consumer shopping predictions highlighted in the “Adobe Digital Index 2015 Holiday Shopping Predictions”,…
Is Sainsburys pricing strategy working ?
Is Sainsburys pricing strategy working ? 2nd Quarter Trading Figures Up 0.3% Finally there has been some good news for Sainsburys, The supermarket…
Uber and its Use of Dynamic Pricing
Dynamic pricing is not a new strategy but, recently transportation company Uber have been criticised for its use of this pricing process. Many would describe…
Dynamic Pricing – What is it, and why does it matter?
Dynamic Pricing – What is it, and why does it matter? Retailers of all varieties face one universal challenge: Just how do you set…
Retailer trends, slowest online growth for more than 2 years
Slowest online growth since April 2013 In what is a post-apocalyptic financial crash world, the past 12 months have seemingly reported little but good news.…
