The implications of the shift to digital channels
A recent PricewaterhouseCoopers economic report suggests the gradual shift in demand from traditional high street to digital channels has had a number of important implications…
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Ecommerce
Do you plan to review your 2016 pricing strategies?
Now that the year is almost over and the last minute rushes are underway, will you set time aside to review your pricing strategies over…
Seasonal Price Strategy – what is yours this Christmas ?
Do you have a seasonal price strategy for Christmas? There were some interesting consumer shopping predictions highlighted in the “Adobe Digital Index 2015 Holiday Shopping Predictions”,…
Dynamic Pricing – What is it, and why does it matter?
Dynamic Pricing – What is it, and why does it matter? Retailers of all varieties face one universal challenge: Just how do you set…
Retailer trends, slowest online growth for more than 2 years
Slowest online growth since April 2013 In what is a post-apocalyptic financial crash world, the past 12 months have seemingly reported little but good news.…
Price automation is key to dynamic pricing
It is surprising that companies embark on spending money on price automation tools without really understanding what’s needed. This not just a problem with pricing…
What Causes Store Switching Behaviour
The factors that lead to store switching behaviour A report from NIELSEN suggests pricing is one of the major drivers in store switching behaviour. Grocery stores…
7 quick tips for growing your margins
Although Insitetrack primarily offers price monitoring and intelligence solutions, the real reason we operate is to help business grow and increase their profitability. Below are…
Do you have a dynamic pricing strategy?
While there are many ways to arrive at a pricing strategy, there are still the basics to consider, including product positioning, market demand, your costs…
6 Reasons Price Comparison is Vital in eCommerce
Why is price comparison vital? Ecommerce sites compete on price, among other things and even if a site doesn’t intend to be the price leader,…
