Omnichannel Marketing – Tips & Tricks
What Is Omnichannel Marketing? Omnichannel marketing is a strategy that aims to provide consumers with a seamless and integrated shopping experience across multiple channels. This…
Insitetrack- Price Intelligence & Price Management »
Marketing / Business Development
Psychological Pricing – What it is & Does it Work?
What is Psychological Pricing? Psychological pricing is a strategic technique used in sales and marketing to influence customers’ perception of a product’s price. It involves…
The Future Of Commerce 2023
What Is The Future Of Commerce? As we continue to move towards a technology-driven future, the world of commerce is set to change drastically. The…
5 Tips For Making Your Business Stand Out
Why Is Making Your Business Stand Out Is So Important? In today’s highly competitive marketplace, businesses need to stand out from their competitors in order…
Competitive Intelligence- What It Is & Why Its Needed?
What Is Competitive Intelligence? Competitive intelligence is the process of collecting, analyzing, and disseminating information about a company’s competitors and the broader competitive environment in…
Understanding Pricing Strategies And Which Is Right For Your Business
What Is A Pricing Strategy? Pricing strategies helps businesses decide how much to charge for their products or services to make enough money and attract…
Optimising Ad Spend-Additional Benefits Of Price Intelligence
Overtime, price intelligence has adapted to enhance multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently has…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Do you use price comparison solutions as strategic insight?
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price…
Does price competitiveness drive loyalty?
The buying triangle – Price, Availability and Convenience Retailers and Brands invest heavily in customer loyalty. It serves them well as loyal customers tend to…
