Do you plan to review your 2016 pricing strategies?
Now that the year is almost over and the last minute rushes are underway, will you set time aside to review your pricing strategies over…
Seasonal Price Strategy – what is yours this Christmas ?
Do you have a seasonal price strategy for Christmas? There were some interesting consumer shopping predictions highlighted in the “Adobe Digital Index 2015 Holiday Shopping Predictions”,…
Is Sainsburys pricing strategy working ?
Is Sainsburys pricing strategy working ? 2nd Quarter Trading Figures Up 0.3% Finally there has been some good news for Sainsburys, The supermarket…
Uber and its Use of Dynamic Pricing
Dynamic pricing is not a new strategy but, recently transportation company Uber have been criticised for its use of this pricing process. Many would describe…
Dynamic Pricing – What is it, and why does it matter?
Dynamic Pricing – What is it, and why does it matter? Retailers of all varieties face one universal challenge: Just how do you set…
Retailer trends, slowest online growth for more than 2 years
Slowest online growth since April 2013 In what is a post-apocalyptic financial crash world, the past 12 months have seemingly reported little but good news.…
Customer Satisfaction Trends
Are consumers becoming less satisfield with customer service or are we simply becoming less tolerant and more demanding ? The Institute of Customer Service…
Changing distribution – A lesson from the Airline industry
General industry may have introduced web and e-commerce relatively recently but the airline industry was one on the first sectors to embrace e-commerce. Before…
If pricing power is important, who owns it within your organisation?
Renowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise…
What Causes Store Switching Behaviour
The factors that lead to store switching behaviour A report from NIELSEN suggests pricing is one of the major drivers in store switching behaviour. Grocery stores…
